Episode 121: Terez: Bring Joy to Activewear with Zara Tisch, Founder and CEO
At age 22, Zara began her entrepreneurial journey with leather handbags, but it was what was inside the leather bag that made her stand out. After being discovered by Neiman Marcus for repurposing her handbag's spandex lining into pencil cases, Zara knew she wanted to start a brand that promotes happiness and comfort for an active lifestyle. Today, Terez is a top "active lifestyle" brand that is distinct from anything on the market, and will certainly make you stand out from the crowd with their original, fun and energetic prints.
In this episode, Zara also discusses:
The design process of Terez and why every collection has a true conceptual meaning inspired by the world around her
The split between DTC and retail and how each category is evolving today
Why events and partnerships are the brands most effective marketing strategy
Introducing the 1:1 campaign to reduce excess inventory by donating a Terez product to WIN (Women In Need) with every purchase
We hope you enjoy this episode and gain valuable insights into Zara’s journey and the growth of Terez. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.
Be sure to check out www.terez.com at and on Instagram at @terez
This episode is sponsored by AdNabu.
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This episode is sponsored by Shopify.
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