Episode 116: Henry Rose: Setting The Fragrance Standard With 100% Ingredient Transparency with Debi Theis, President of Henry Rose
In this episode, we dive into the world of Henry Rose. The brand launched in 2019 as the first collection of genderless fine fragrances with 100% ingredient transparency, something Michelle Pheifer was told could not be done. Debi, who serves as President of the brand, shares more about her background working with brands such as Avon, Victoria’s Secret Beauty, and Estée Lauder and how her journey led her to Henry Rose. The brand offers a collection of products ranging from fragrance to body to home with incredible luxe scents including my personal favorite, Jake’s House.
In this episode, Debi also discusses:
How they approach “customer intimacy” and build community
The marketing and branding strategies behind Henry Rose, including the brainstorming of their unique fragrance names like “Windows Down”
Debi’s tips and tricks for productivity, how she keeps her team on track, and what is next for the Henry Rose brand
We hope you enjoy this episode and gain valuable insights into Debi’s journey and the growth of Henry Rose. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.
Be sure to check out Henry Rose at www.henryrose.com and on Instagram at @henryrose
This episode is sponsored by AdNabu.
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This episode is sponsored by Shopify.
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